Thursday, June 2, 2011

postheadericon Cosmetic History - Milestones of the Last Century


art of discovery of photography and film, in particular, provided the impetus to rapid growth in cosmetics. As viewers saw pictures of famous people with perfect complexion and a strong sexual attraction, the standards of female beauty began to change. Cosmetics have become a means to beautify one's physical appearance.

During the 1920s, the history of cosmetics increased rapidly. Between the years 1927 and 1930, advertising expenses on the radio increased from $ 300,000 to $ 3,200,000. Initially, many women's magazines refused advertisements on cosmetics. However, before the end of the 1920s, has improved cosmetics and cosmetic advertising in magazines has become one of the magazine industry, "the highest revenue producing resources.

Here is a brief chronological overview of cosmetics 1900 - 2010:

1900: Annie Turnbo, a black entrepreneur, began selling the device for hair, hair treatments such innocuous hair straightening products, breeders, and hair from door to door.
1904: Out of Lodz, Poland, Max Factors moved to the United States, and four years later the situation in Los Angeles, where he puts the make-up for the sale of film celebrities who do not crack or cake.
1909: Eugene Schueller, a French chemist, created the first commercial safe hair color. In the year 1910, his company was called L'Oreal.
1905: Sarah McWilliams began selling hair growers from door to door. After Wednesday that Charles J. Walker, she has become recognized as Madame CJ Walker and integrated its operations in Indianapolis in 1911.
1909: Elizabeth Hubbard cosmetologist and Florence Graham opened a store on 5th Avenue in New York. After a while, Florence Graham renamed his shop Elizabeth Arden.
1914: Maybelline discovered T.J. Williams. cosmetics company specializing in the Maybelline mascaras.
1922: Bobby pin was invented in order to control or deal with short or bobbed hair.
1932: Charles Lackman, a supplier of nail polish, and Joseph and Charles Revson, the distributor of nail polish, Revlon discovered. Revlon is a cosmetics company that sells nail polish in a wide range of colors.
1932: New York chemist named Lawrence Gelb brings home hair color product that goes through the hair shaft. He also begins operation called Clairol. In the year 1950, he began Miss Clairol hair color bath, one-step hair coloring products.
1933: fresh, new techniques for continuous waves, making use of chemicals, which do not need machines or electricity, is introduced.
1935: Pancake make up, initially developed in response to the natural color of the film by the famous Max Factor
1941: Aerosols are actually untested, paving the way for Hairspray.
1944: Benjamin Green, a Miami Beach pharmacist, developed a sunscreen to shield soldiers skins in the South Pacific.
1958: mascara wands out, doing away with the need to apply mascara brush.
1961: Cover Girl cosmetics, one of the first brand names to put in stores for sale and aims to youth started by Noxema.
1963: For the first time in the history of cosmetics, Revlon offered her very first powder blush-in.
the next four decades, cosmetic history can be summarized as follows:
1970-them, a softer look became fashionable with painted lashes, eyeliners and taking a drop in sales. White highlighter, and soft shades were popular.
1980-them: anti-aging, skin care and beauty treatments (therapies) are fashion trends that evolved and there is an emphasis on tanning and a link to cancer.
1990-by: Touche Eclat Yves Saint Laurent was launched and became the subject of play as part of one's beauty regime.
2000 - 2010: History will make this decade for certified organic and / or natural cosmetics. period in which a safe, no toxic products will be launched by many companies around the world, but the U.S. will be left behind.

Regulations will be developed to confirm the global cosmetic products as organic and / or natural, but through a strong lobby in Washington, DC, the U.S. cosmetics industry to fight legislation to remove toxic ingredients in cosmetics, claiming that their products perfectly safe. Finally, when he studied the history of beauty somewhere in the future, it will show that the industry is revenue and profit before the health benefits consumers.

officer of the organization, mainly in other countries, will appear, although they will each use different criteria, at the end, they would have provided the consumer with safe, toxic free cosmetics. We hope that the 50 billion U.S. dollars of American cosmetic industry will somehow be encouraged to do the same.

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